There is a vast amount of money to be made from e-commerce, but success requires more than simply putting a website online and waiting for the sales to roll in.
Those companies that succeed online put time, effort and money into their web presence. They plan their websites, optimise them for the search engines and promote them. If they can't do it all themselves, they outsource to web designers and search engine optimisation companies.
Those that don't, often fail.
This web guide can help you succeed. We give you a brief guide to web design and some of the more common issues to consider. We show you the basics of search engine optimisation and website promotion. This is not a comprehensive guide - it takes a very long time to learn good web design, good search engine optimisation and good web promotion - but it will point you in the right direction.
Building, optimising and promoting your website will take time - probably a lot of time. Hiring a web designer or search engine optimisation company can be a good investment and can save you a lot of time. You may like to consider our rapid rebuild services as shown at the end of this guide, or to hire in another web designer or search engine optimiser. Whatever you do, don't do nothing!
Web Design Considerations
Building your own website can be a false economy. You may save a few hundred pounds, but if you get it wrong, you can lose more than that in lost sales.
If you're building your own website, you need to consider many aspects of your website including website structure and navigation
, web page layout
, product descriptions and information
, graphic design
and many other considerations
. Our web design guide
can help you avoid the most common pitfalls of building your own website.
Search Engine Optimisation
Optimising your website can help your site be found in search engines. Ultimately, search engine optimisation can lead to more sales. Our search engine optimisation
page explains what search engine optimisation is
and what it is not. We also give you a basic DIY search engine optimisation guide
The website promotion
page explains how to get your site listed in search engines
and web directories
, and also how to start a link building
campaign. We also explain why you should avoid automated search engine submission
We can provide a full web design and search engine optimisation service. For FastCart users, we offer a Rapid Rebuild service in which we rebuild and optimise your website in as little as 7 days. Please see our web design and search engine optimisation services
page for more information.